Content Creation & Editing
Qualifications & Certifications
- HubSpot Content Marketing
- HubSpot SEO Level 1
- HubSpot SEO Level 2
- HubSpot Inbound Marketing
- HubSpot Inbound Marketing Optimization
- HubSpot Email Marketing
- SEMRush How to Boost Your Website's Authority Using SEMRush's Link-Building Tools
- SEMRush Become an AI-Powered Marketer
- SEMRush Competitive Analysis and Keyword Research
- SEMRush How to Boost Lead Generation with SEO
- SEMRush Keyword Research Course
Fueling Content Strategy with Passion and Expertise
Jessica Cox is the talented Content Editor powerhouse at ThinkFuel, where she brings seven years of experience to crafting content that speaks directly to the hearts of audiences. Through her role, Jessica connects with a diverse array of clients, gaining insights into their unique challenges and creating personalized content that helps them reach their goals. She loves to learn about new topics and collaborate with ThinkFuel’s dynamic, creative team. Jessica finds inspiration in the variety of industries, clients, and audiences she engages with every day.
Jessica’s superpower lies in her ability to develop content that truly resonates, addressing audience needs with precision and care. Outside of work, she enjoys spending time with her husband, Jody, their two daughters, Kirsten and Kaylee, and their beloved pets—two large dogs, Copper and Willy, and a cat named Lucy. Whether she’s reading philosophy, enjoying family time, or relaxing with friends, Jessica brings the same passion for connection and creativity to every corner of her life that she brings to ThinkFuel.
Blog Posts
I’ve written hundreds of blog posts for clients in the B2B space, including digital marketing agencies and tech companies. One project involved writing SEO-optimized blog content for a cloud solutions provider, helping them boost organic traffic and rank for competitive keywords.
White Papers
I’ve developed in-depth white papers that tackle industry-specific challenges and solutions. For example, I created a white paper for a SaaS client that explored the future of digital transformation in manufacturing, positioning them as thought leaders and generating qualified leads.
Case Studies
I love telling stories through case studies. One memorable project was with a Microsoft partner, where I outlined how their cloud solutions helped a mid-size financial services company streamline operations and improve data security. These stories build trust by showcasing real-world success.
eBooks
I’ve written comprehensive ebooks on topics ranging from data analytics to document scanning. In one of my favorite projects, I developed an ebook on best practices for document management that helped generate leads and educate potential clients.
Email Campaigns
I’ve crafted numerous email campaigns for B2B clients. Recently, I worked on a nurture series for a data analytics company, focusing on their data governance solutions. By targeting specific pain points and offering value-driven solutions, these emails increased engagement and helped move leads down the sales funnel.
Landing Pages
I’ve created landing pages for everything from cloud services to business consultations. A recent landing page focused on cloud migration services, highlighting the scalability and cost benefits, and it contributed to a measurable increase in consultations booked.
Social Media Posts
I’ve written social media content for LinkedIn and Twitter for a range of B2B clients. These posts often focus on thought leadership and industry insights designed to drive engagement and traffic to the client’s website.
SEO Content Writing
Writing SEO-optimized website copy has been a core part of my work. For example, I revamped the website for a cybersecurity client, focusing on better keyword integration and improving readability, resulting in higher search rankings and increased lead generation.
Newsletters
I’ve created newsletters that inform and engage clients' audiences. One project for a B2B digital marketing client involved crafting a monthly newsletter that shared industry insights, company news, and upcoming events, consistently generating high open rates.
Brochures & Flyers
I’ve written content for both digital and print brochures, especially in the tech and services sectors. One project involved creating a product brochure for a software client, which helped explain their complex offerings in a simplified and compelling way.
Press Releases
I’ve written press releases for product launches and major company announcements. For a client in the tech industry, I drafted a release for the launch of their new data analytics tool, which received coverage in key industry publications.
Sales Enablement Content
I’ve written sales emails for clients offering specialized services like cloud migration and cybersecurity. By addressing specific pain points, like scaling during peak seasons or ensuring data security, these emails helped drive action without feeling overly aggressive.
FAQs
I’ve developed FAQ sections for various B2B websites, addressing common client concerns and ensuring clarity. I crafted an FAQ section that answered key questions about IT services, reducing client hesitation and speeding up the decision-making process.
Guides & How-To's
I’ve written detailed guides and how-tos for B2B clients. A recent project for a Microsoft partner involved creating a step-by-step guide on using Power BI to analyze operational metrics, which helped their clients fully leverage the platform.
Testimonials & Reviews
I’ve edited and written testimonials that authentically showcase client satisfaction. I compiled customer success stories into engaging narratives highlighting the real-world impact of a company’s services.
Scripts
I’ve written scripts for explainer videos and webinars for B2B clients. One memorable project involved scripting a webinar series for a cloud services client, ensuring the content was educational and engaging for their prospects.
Infographics Text
I’ve developed content for infographics that simplify complex data into visually appealing narratives. For a tech client, I created text for an infographic that showcased the benefits of using AI in supply chain management, making it easier for their audience to grasp the potential ROI.
PPC Ad Copy
For a cybersecurity client, we developed PPC ads that increased their lead generation by highlighting their unique approach to managed services in just a few words.
Surveys & Quizzes
I’ve created interactive quizzes and surveys that engage users and provide valuable insights for clients. For a B2B marketing client, I helped design a survey that gathered critical feedback from their target audience, helping them refine their messaging.
Product Descriptions
I’ve crafted product descriptions for B2B clients that highlight key features and benefits in a concise, persuasive way. For example, I helped write descriptions for a SaaS client’s software suite, making the content more accessible and appealing to their target audience.