Why You Should Adopt Inbound Marketing + Sales

You know how hard it is to get prospects to answer their phones. You know the old methods of prospecting are not getting you or your salespeople enough opportunities. Expensive salespeople are prospecting more and selling less. Buyers have become extraordinarily good at tuning out traditional marketing tactics such as cold calling, direct mail and mass emailing purchased lists. This is not going to fix itself. So, where do you go from here?

Wouldn’t it be amazing if, instead of interrupting your prospects when they’re not ready to hear from you, you could fly in and be the trusted adviser they are looking for when they’re looking to research a solution you have to offer? The inbound marketing and sales method is all about pulling prospects to you, like a giant customer magnet, by aligning your content and marketing message to their purchasing journey.