DRS Imaging: A $1.65 Million Transformation with ThinkFuel

Once upon a time…
DRS Imaging, a leader in information management solutions, was struggling to attract and secure new clients. Despite partnering with several marketing agencies in the past, their efforts consistently fell short, leaving them with a lackluster pipeline and stagnant growth. Their potential was immense, but they needed a partner who truly understood their challenges.

Every day…
Their sales team faced the same frustrating scenario: cold calls and emails went unanswered, website traffic flatlined, and leads were either unqualified or nonexistent. The team had invested in marketing strategies that promised results, but none delivered. HubSpot, their marketing automation platform, was underutilized, and their online presence failed to reflect the innovative solutions they offered.

One day…
DRS discovered ThinkFuel—a digital marketing agency specializing in B2B companies and a top-tier HubSpot partner. After an in-depth consultation, ThinkFuel identified the core issues: a poorly optimized website, ineffective SEO strategy, lack of compelling content, and underperforming Google Ads campaigns. They presented a plan that promised not just incremental improvement, but transformative growth.

Because of that…
ThinkFuel rolled up their sleeves and got to work. They:

• Revamped SEO: Conducted in-depth keyword research and optimized DRS’s website for high-intent search terms, ensuring their solutions ranked prominently.

• Created Engaging Content: Developed blogs, whitepapers, and lead magnets that educated prospects and demonstrated DRS’s industry expertise.

• Optimized HubSpot: Fully implemented and streamlined HubSpot workflows to enhance lead nurturing and sales alignment.

• Launched Targeted Google Ads: Designed high-converting ad campaigns that drove qualified traffic to their site.

• Managed the Website: Ensured the website ran smoothly, delivering a seamless experience for visitors.

Each piece of the strategy worked together to position DRS as the go-to expert in their field.

Until finally…
The results were nothing short of remarkable:

• 53 new marketing-qualified leads every month: A stark contrast to their previous struggles.

• $1.65 million in revenue: Directly attributed to the marketing campaigns ThinkFuel implemented.

• 2000% ROI on marketing spend: Proving the undeniable value of the partnership.

DRS’s sales team finally had a pipeline bursting with opportunities, allowing them to focus on closing deals rather than chasing dead ends. They went from frustration to a thriving sales funnel, achieving growth they had only dreamed of.

And ever since then…
After three years of working together, ThinkFuel helped DRS Imaging achieve unprecedented growth. The consistent flow of qualified leads, increased brand visibility, and optimized marketing strategies didn’t just transform their sales pipeline—it transformed the company’s value. With such remarkable growth and a solidified position in the market, DRS attracted the attention of buyers and successfully sold the company for a hefty payout. Their journey with ThinkFuel wasn’t just about marketing—it was about creating an asset that delivered long-term value and a game-changing exit.